Webinar: Brand Psychology in Financial Services Marketing

 

Download the Slides

In this recorded webinar, we look at the role that brand psychology plays in marketing, sales and retention in financial services. How do your investors interpret your marketing campaigns and place their trust in your brand?

Presented by Dr Simon Moore (BSc, PhD, CPsychol)

Simon is a Chartered Business and Consumer Psychologist and partner with the award winning consumer insight and behaviour change consultancy, Innovationbubble. He is a specialist in uncovering the non conscious and emotional drivers of consumers’ decision making and behaviour and creating actionable interventions from such work. Simon has advised well-known global brands (in the Finance, Investment, Retail and Pharma sectors) in relation improving retention, reducing churn and building trust and loyalty. He has acted as an advisor to the UK and US governments. Simon is an author and regularly presents at international conferences on the psychology of behaviour in relation to consumer experience. He regularly appears on the TV and radio and in the press discussing consumer psychology and behavioural intervention.

Use the form to request a demo of any Kurtosys Products.

Get a demo of Kurtosys today

Yes, please send me occasional emails about useful fund marketing resources.

©2019 Kurtosys