Watch our webinar: Creating Compelling Content

 

Download the Slides (PDF)

Content marketing is still the number one channel for most marketing departments in financial services, with significant budget allocation being directed to the creation and distribution of good quality, original content. 

"Very informative, and some good numbers to take to the wider team."
"Excellent webinar - useful and informative. Thank you!"

We've teamed up with Clear Path Analysis (specialists in content marketing for institutional financial services) to present a webinar based on their recent survey "User Perspective on Content Marketing".

In this 40 minute webinar, Noel Hillmann, Managing Director at Clear Path Analysis discusses these survey results and also covers:

  • Why does content matter – the payoffs and the risks
  • The cognitive basis of decision making
  • What do consumers do with good content
  • Examples of good content

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