The Fund Marketer's Guide to Reaching South African Millennial Investors
Most South African millennials are not investing enough to build wealth for a comfortable future. This doesn't mean they're not saving at all though - in fact many millennials do have savings accounts, and thus, available capital to put into investment products.
This report explores the reasons why South African millennials aren't investing and provides advice on what you, as a fund marketer, can do to attract more millennial investors to your funds.
Topics covered include:
- Educating millennials on investment products
- Projecting trust
- Embracing technology
- Investing responsibly
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