The Monster Guide to Fund Marketing
The world of digital marketing moves at a scary pace. The rate at which digital technology is moving is superseding most CMOs' best laid strategies. With so much 'MarTech' available, teams are able to build a suite of applications to help them increase lead generation, build brands and service customers.
But as with any vertical, financial services has special requirements which need careful attention. Asset Managers in particular are facing a barrage of industry regulation and disruption from robo-advisors, startups and a tectonic shift in investment habits from younger consumers.
In this guide, we cover these 10 topics:
- Digital Advertising
- Website Design
- Dynamic Fund Tools
- Fund Factsheets
- Document Distribution
- Social Media
- Marketing Automation
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