The Benefits of Using Microsites for Fund Marketing

Microsites have long played a part in the digital marketing toolbox. They are designed to be small, separate entities and usually take the form of a small number of pages or a single web page.

This white paper provides tips to fund marketers on when to use microsites and covers some of the benefits of creating these small, custom webpages. From showcasing your firms’ interactive infographics to highlighting a new product, the microsite is yet another tool to enhance your fund marketing and increase your ROI.

Learn the basics of microsites, such as:

• When to use microsites with examples
• The benefits of creating microsites
• How to use microsites to capture data
• The advantage of including social share functions on microsites