Digital Marketing Survey Report 2015
Survey of marketers at asset management firms reveals how they’re dealing with a rapidly changing world of digitally-savvy investors.
Kurtosys surveyed its global community of fund management marketers to uncover how they rate the effectiveness of various digital marketing channels and to determine the biggest challenges and opportunities for their marketing efforts.
Some of the key findings included:
- Over 60% of the respondents state that the most important objective for their program is “providing high-quality client experiences.”
- A firm’s website is seen by nearly 90% of the respondents as being extremely or very important to their efforts.
- Nearly 40% of the respondents said that content marketing has produced the best results for their firms.
- Manual creation of documents, such as fund factsheets and client reports, continues to be one of the biggest pain points for the digital marketer.