The Asset Management Digital Marketing Survey 2017

The Asset Management Digital Marketing Survey 2017

The 2017 Survey of marketers at asset management firms reveals how they’re dealing with a rapidly changing world of digitally-savvy investors.

Kurtosys surveyed its global community of investment marketing professionals to uncover digital marketing objectives, investment plans, technology preferences, distribution channels and more.

Some of the key findings included:

  • 64% think content marketing will be most successful channel in the next 12 months
  • 48% think regulation will cause the most disruption in coming years, above FinTech startups and Blockchain
  • 71% cite 'ease of navigation' as most important web design factor
  • 65% plan to spend more on content marketing and 49% say they plan to invest more in security

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