The Asset Management Digital Marketing Survey 2017
The 2017 Survey of marketers at asset management firms reveals how they’re dealing with a rapidly changing world of digitally-savvy investors.
Kurtosys surveyed its global community of investment marketing professionals to uncover digital marketing objectives, investment plans, technology preferences, distribution channels and more.
Some of the key findings included:
- 64% think content marketing will be most successful channel in the next 12 months
- 48% think regulation will cause the most disruption in coming years, above FinTech startups and Blockchain
- 71% cite 'ease of navigation' as most important web design factor
- 65% plan to spend more on content marketing and 49% say they plan to invest more in security