How to Build your Asset Management Brand through Visual Design
Download our white paper: 'Design for Differentiation: The Importance of Design in Asset Management Marketing'
Visual design matters. Before your investor clients read a single word of your latest fund fact sheet or marketing brochure, they have jumped to conclusions about the service you provide and where your firm sits in the fund management pecking order.
Find out how your asset management brand can harness the potential of stunning visual design, and use it to explain, convince and engage with prospects and clients. Follow us step-by-step through the print or digital design process, including:
- Getting the basics right: Using a color palette that is brand-consistent across every delivery channel
- Organizing your layout: From grids to templates to the "rule of thirds" — how to organize information on the page in a clear and consistent way
- Adding content intelligently: How to demonstrate the data more effectively with charts (or without), plus best practices for data tables and type